SEO & Content Specialist

Company: IDIQ
Location: Temecula
Posted on: September 12, 2023

Job Description:

IDIQ is expanding our Marketing Team and looking for a SEO & Content Specialist. IDIQ has a fun, fast-paced environment that creates a very rewarding place to work. Reporting to the Director of Brand Management, we are looking for a metrics-driven, goal-oriented, creative individual who is fast on their feet and passionate about writing along with impacting the bottom line. Duties may include but are not limited to the following:

• Technical writing for product descriptions
• Organize and write operational, instructional and maintenance documentation
• Strategic conversion driven, search-optimized copywriting for content marketing educational microsites and landing pages
• Build captivating, conversion driven lead magnets for B2C audiences, including long-form whitepapers, blog posts, email drip campaigns, social media, infographics & LP copy
• Collaborate with team members to ensure content creation works seamlessly with marketing automation and inbound lead generation strategy
• Conduct comprehensive keyword research for microsites to rank highly for relevant keywords to bring in profitable traffic (i.e., Ahref, Google Search Console)
• Own and execute keyword strategy and optimization to lead to increased revenue
• Some experience building educational microsites and landing pages within SalesForce
• Some experience building emails in CRMs such as SendGrid and SalesForce
• Own and execute internal and external linking strategy and acquisition within and across microsites to increase Google rankings
• Perform regular analysis of competitors content marketing efforts, including trending topics and competitor keyword strategies
• Aid in development of cohesive inbound content marketing strategy
• Monitor and own metrics of organic traffic with ability to recommend new technologies
• Expert sense of Buyer Personas, goals, challenges and values of our B2B customers and ability to pivot content creation techniques to match specific audiences
• Collaborate closely with the team to achieve team goals, including but not limited to, inbound lead generation, organic traffic, landing page downloads, paid search ROI and, most importantly, revenue
• Other duties as assignedQualifications
  • Strong understanding of SEO best practices, such as SEO-friendly site architecture, meta titles and tags, etc.
  • Strong analytical skills for enhancing SEO performance
  • Excellent verbal and written communication skills
  • 2-plus years of proven metrics-driven successful content creation with direct impact on revenue
  • 2-plus years of experience in content marketing strategy and execution
  • 2-plus years of experience in SEO and keyword strategies and optimization
  • 2-plus years of experience creating content specific for marketing automation
  • Experience collaborating on content strategy reporting, metrics and ROI required
  • Knowledge of AP Style required
  • Journalism, proofreading/editing experience a plus
  • Degree in marketing, English, journalism or related field required
  • Ability to juggle multiple projects simultaneously without sacrificing quality of content
  • Experience working with a subscription, SaaS business model a plus
  • Experience working with Windows Outlook, Excel and Word requiredPreferred Knowledge and Skill:
    • Technical writing experience preferred
    • Experience in fin serv and/or fintech and/or credit industry preferred
    • Basic digital graphic design abilities (email headers/banners, landing page/sales page graphics, simple infographics, social/search/display creatives) preferred
    • Naturally collaborative and team player
    • The best candidate for the position enjoys being busy and collaborating across departments. The best characteristics include having fun, being patient, understanding, service-oriented and having an overall friendly personality.
    • Must be willing to learn and pass associated training courses.
    • Has exhibited the quality of being reliable. Has transportation to assure they can meet their work shift scheduleThis position is hybrid; in-office and work from home. Candidates must be able to commute to the office in Temecula, CA 3 days out of the week.

Keywords: IDIQ, Temecula , SEO & Content Specialist, Other , Temecula, California